News Article
UK fertility: How social media is reshaping the market
The UK fertility market is being reshaped by a shift towards private funding, changing patient demographics and rapid technological change. But is that the full story?
In the latest edition of LaingBuisson‘s HealthcareMarkets, Candesic Senior Partner Michelle Tempest, Senior Engagement Manager Chris Cassar and Director of Content David Farbrother examine the forces transforming the UK fertility market. The article explores:
✅ Why digital discovery, SEO and social media are becoming increasingly important in how patients find and choose fertility providers.
✅The true extent to which NHS funding constraints are pushing more patients towards private care.
✅How delayed motherhood, changing family structures and growing demand for fertility preservation are changing the market and creating new opportunities.
✅Why a more diverse patient base is driving demand for donor pathways, genetics and other additional services.
✅How AI is transforming clinical decision-making, laboratory processes and patient monitoring across the fertility pathway.
If you would like to know more about Candesic’s extensive experience in this sector, please do not hesitate to reach out to Michelle Tempest or Chris Cassar. We would love to hear from you.

